Greenwashing: This is a practice of companies or organizations misleading consumers about the environmental benefits of their products, services, or overall business practices with a goal to attract environmentally conscious customers. For example a company advertises its product as “eco-friendly” without providing any evidence or certification, and its overall practices remain environmentally harmful.
HARITX helps in guarding against such misleading claims and reflects their actual environmental impact .
Greenwishing: This is a practice of companies or organizations with a hopeful desire to be environmentally friendly, characterized by wishful thinking rather than actionable steps. For example, a company sets ambitious environmental goals without a clear plan or the resources to achieve them, reflecting a desire to appear green rather than making genuine efforts.
HARITX critically evaluates the feasibility and impact of proposed actions, helping stakeholders set realistic, achievable and impactful goals based on their current capabilities.
